Search Engine Optimization (SEO)

The objective of SEO is not ranking higher, ranking alone is not enough. The objective is traffic that converts into customers.

There are a variety of factors that influence the position of a website in the search engine results page (SERP). They are determined by a secret algorithm with over hundreds of factors, and the algorithm changes approximately every 12 hours (I’m talking about Google here, who has the lion share of the market).

Because of the volatility of the algorithmic changes, it is impossible for an SEO firm to guarantee higher rankings. There are a wide variety of techniques used to influence rankings, and some techniques explicitly violate Google’s Terms. Even so, these techniques can be surprisingly effective (in the short term) at increasing rankings. These techniques are called “black hat” and are risky, because although they may work today, you may be banned forever from the results tomarrow. If all of your rankings are lost, what would be the impact on your company?

Strictly White Hat

Debsar Media uses strictly white hat SEO techniques, because we feel our clients’ online presence is too valuable to take those risks. The short term gains in rankings are not worth the risk. We focus on methods that provide long term sustainable growth, achievements we can be proud of.

So, what will you actually do for my site?

• Keyword Research: We determine which terms are searched for the most, and are the most strategic to target for your audience & your business goals.
• On Page Optimization: Making sure your keywords are on your page in all the appropriate places.
• Link Building: External, one way, do-follow links from other sites (preferably authoritative), preferably with your keyword as the anchor text, is the best way to improve ranking.
• Technical Issues: Getting the pages crawled by the spiders and indexed.